Its George Westinghouse’s birthday on October 6th and we’re thrilled to invite our licensee community to join Westinghouse in a celebration of our founder, innovator and entrepreneur. We are hosting a worldwide birthday party and would like for you to get involved.
Our goal is to create month-long festivities where we celebrate our best Westinghouse moments, past, present and future. To do this, we need your help! Share your passion, your perspective and what you love about the Westinghouse Brand and being part of the Westinghouse Licensing Community. We’d like to hear from each Westinghouse Licensee.
Let’s bring our community together to celebrate George’s tremendous contributions to our everyday lives and the legacy we collectively maintain each and every day. As a Westinghouse licensee, you are part of that journey. Join us this October, beginning on George’s birthday, as we commemorate the ways in which he changed our world for the better.
CBS Supports Westinghouse with a $1.5 Million Radio and Digital Ad Campaign
All of our Westinghouse brand efforts have a positive impact on the success of our global brand. Starting September 12th, CBS launched a $1.5 million domestic radio and digital ad campaign to help drive brand awareness and sales of Westinghouse products.
The seven-week campaign began on September 12th and ends on October 30th. The campaign showcases the Westinghouse brand and features a number of our U.S. licensees. The licensee ads will begin airing the week of September 19th and continue until October 30th. In total, approximately 7,000 radio spots will run in 17 major U.S. markets: Atlanta, Boston, Chicago, Cleveland, Dallas-Ft. Worth, Detroit, Houston, Las Vegas, Los Angeles, Minneapolis, New York, Orlando, Pittsburgh, Philadelphia, Sacramento, Seattle and St. Louis.