The Consumer Electronics Show (CES) is a truly global affair, attracting companies from 81% of the countries in the world, more media representatives than The Olympics and over 175,000 consumers. So when a Westinghouse brand product becomes the talk of the show, we know we are doing something right.
At the show, Westinghouse Electronics announced they will be one of only three brands producing TV sets with Amazon Fire built in – and believe that this will be the first to market. This will allow consumers access to over 7,000 channels, apps and Amazon Alexa services.
The announcement was covered by many news outlets, including The Wall Street Journal. You can find the article here if you have a subscription, http://www.wsj.com/articles/amazon-brings-fire-tv-experience-to-third-party-tv-sets-1483563379
If you don’t have a subscription you can still get a sense of how big a deal this is for consumers by reading why technology portal Engadget had us as one of the best TV products at the show, https://www.engadget.com/2017/01/06/introducing-the-best-of-ces-2017-finalists/. Or how technology website The Verge has us at the top of the list of Alexa products from the show, http://www.theverge.com/ces/2017/1/4/14169550/amazon-alexa-so-many-things-at-ces-2017.
Announcements like these, and the press they generate, benefit all of us as it strengthens the Westinghouse brand name in the mind of customers. Let your relationship manager know if you have any similar success stories to share.