Westinghouse teamed up with CBS Sports for the annual Fantasy Football Draft-A-Thon auction, for a good cause. The goal of the project was to raise $15,000 for St. Jude’s Children Hospital. The promotion was a huge success, as more than $34,000 was raised throughout the campaign.Westinghouse Electronics provided a 65-inch 4K TV as the sweepstakes giveaway prize for one lucky winner. Social promotions surrounding the sweepstakes saw more than 1 million impressions via the CBS Sports Twitter properties.
The auction was also covered on the Fantasy Football Today Twitch channel and the CBS Sports HQ, where Westinghouse was called-out as the featured prize for participating.
About Westinghouse Electronics
Westinghouse Electronics, headquartered in Eastvale, California, is a leader in high definition and ultra-high definition televisions that deliver innovative technology affordably to consumers. With its wide range of LCD/LED displays, perfect for any room of the house, Westinghouse is focused on providing consumers control of their entertainment, when they want it, how they want it through easy to use smart TV solutions.
My Life, My Way, My Westinghouse.
For more information visit www.westinghouseelectronics.com.
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About Westinghouse Electric Corporation
Founded more than 130 years ago, Westinghouse Electric Corporation remains a trusted name globally in consumer, commercial and industrial products. Built on a heritage of innovation and entrepreneurial spirit, Westinghouse state-of-the-art products were the first to supply the United States with electricity, transmit the first commercial radio broadcast, and capture man’s first steps on the moon.
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