New York, New York — The Current War premiered in New York City on October 21 at the AMC Theaters located in Lincoln Square. The film accurately depicts George Westinghouse’s battle to electrify the world with alternating current versus Thomas Edison’s direct current method.
To kick off the movie screening, 101 Studios executives, along with featured cast members Benedict Cumberbatch and Michael Shannon made special remarks to the audience and spoke about the movie’s timeless themes of innovation, collaboration and integrity. In this movie, the “good guy” wins. As a sponsor of the movie premiere, the Westinghouse brand was fully integrated into the movie activation. Westinghouse logos were displayed along the VIP red carpet wall, as well as on the invitations and movie tickets.
For a full photo slideshow of The Current War Premiere red carpet event, click here.
The movie premiere gained a multitude of media coverage including but not limited to: interviews with famous actors, movie reviews, social influencers, and more. The Current War Director’s Cut will be released in theaters on October 25, 2019 by 101 Studios in the US. The movie will be released to 1,000 locations in a select 140 markets.
About Westinghouse Electric Corporation
Founded more than 130 years ago, Westinghouse Electric Corporation remains a trusted name globally in consumer, commercial and industrial products. Built on a heritage of innovation and entrepreneurial spirit, Westinghouse state-of-the-art products were the first to supply the United States with electricity, transmit the first commercial radio broadcast, and capture man’s first step on the moon.
Today, Westinghouse continues to grow its diverse portfolio, which includes a wide range of product categories including home appliances, consumer electronics, lighting, power generation, and more.
WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of Westinghouse Electric Corporation. For more information, visit www.westinghouse.com.